What does a Marketability Study focus on in the appraisal process?

A Marketability Study is primarily concerned with understanding how a property can attract potential buyers. It evaluates the factors that influence the demand for a property and analyzes the property’s appeal within its market context. This includes assessing the property's features, location, condition, and any external factors that might impact buyer interest.

This study helps appraisers gauge how quickly and at what price a property is likely to sell in the current market, thereby providing valuable insight during the appraisal process. The focus on attracting potential buyers distinguishes Marketability Studies from other analyses that might concentrate purely on valuation, legal issues, or repair costs.